The Design of Everyday Things
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The Design of Everyday Things
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
The Design of Everyday Things, ISBN-13: 9781452604121, ISBN-10: 1452604126
Store Search search Title, ISBN and Author The Design of Everyday Things by Donald A. Norman, Don Norman Estimated delivery 3-12 business days Format Paperback Condition Brand New Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. Now available in paperback, Norman #039;s bestselling plea for user-friendly product design in business includes a new Introduction by the author. Publisher Descript
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