Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project
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Content Strategy at Work : Paperback : ELSEVIER SCIENCE & TECHNOLOGY : 9780123919229 : 0123919223 : 01 Apr 2012 : Including case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work with visual or verbal content. It presents a content strategy framework and ways to implement in in-house marketing departments and consultancies. Find new edition of Content Strategy at Work here
. and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care?
Because even if content strategy isn't your job, content's probably your problem--and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where's the.
Content Strategy at Work : Real-world Stories to Strengthen Every Interactive Project
Content Strategy at Work : Real-world Stories to Strengthen Every Interactive Project, ISBN-13: 9780123919229, ISBN-10: 0123919223
EAN: 9780123919229 Title: CONTENT STRATEGY AT WORK SKU: ST0123919223 Product Category: Books, Comics & Magazines ABOUT SPEEDY HEN LTD
Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project, ISBN-13: 9780123919229, ISBN-10: 0123919223
Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project Margot Bloomstein Product code : 9780123919229 Format :Paperback 184 pages Category :Computers/Computing Published :01 April 2012 Condition :Brand new, unused SYNOPSIS Content is king and the new kingmaker, and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's
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. and the new kingmaker.. so where's the
